02:22 HD video installation
Innovation House takes the form of a fictional property development promotion, shot on the street using the advertising billboards of a real development as backdrops. The script uses the rhetoric of urban renewal, innovation and wellbeing commonly heard in advertisements for luxury apartments.
(Above image: Installation view at Edinburgh College of Art 2015 degree show.)
Vimeo link to watch video: https://vimeo.com/129381339
Installation view at Evolution House, Edinburgh College of Art